There's not a more iconic stew than Dinty Moore. So when Campbell’s started promoting its Chunky Soup as "stew," we weren't going to just put our spoons down and walk away. Our campaign positioned Dinty Moore Stew as the heartier choice, resulting in sales at all-time highs.

But we didn't stop there. We created a sweepstakes for people to win the hunting trip of a lifetime with celebrity hunter and TV host Michael Waddell.

Then we shot a spot starring Michael. Nothing dainty about that. Just like Dinty.