This iconic salsa brand was in jeopardy of getting kicked off store shelves due to slow sales. We created a campaign to remind people that not only their favorite recipes, but everything, is better with Chi-Chi's salsa.

Including these TV spots.

A mix of digital and traditional work was produced. Online, people could send customizable "Chi-Chi's Grams" to their friends. You would upload your picture, customize your message and send your greeting to whomever you chose. A person's day was certainly made better when they received one of these little ditties.

The Chi-Chi's Gram in action.

FSIs were better, thanks to Chi-Chi's awesome salsa.

In-store tactics made the shopping experience better.


A "better" sampling event involved Segways and Chi-Chi's salsa. Yum.